...The Tech's Blog
A blog by Paul (Jack) Daniels, of all things technical being an independent publisher and some things not.
Sun, 12 Feb 2012 22:36:00 +1000 589 views

We all know marketing as an independent writer is hard going,there's the stigma issues to overcome and then there is the process of actually finding readers. For the last 18 months I've been hitting the US market due to the exceptional uptake of Kindles and outright numbers, but even with a free-day event it takes a lot of work and some luck to approach the fabled magical Top-100 zone on Amazon. Time to change my approach.

I've been watching some other successfully sole-published writers and noticed that while they do have moderate success with Amazon-US, they're actually focusing more strongly on Amazon-UK/EU. It takes a lot less sales to push your ranking closer to #100, though obviously there are a lot less people who'll be buying from the Amazon-UK, however it means you only have to impact on less people in your marketing strategy, so long as they're in the UK. Another upside, particularly pleasing to proper-English writers, is that the UK actually understands that the presence of the letter 'u' in colour is correct among many other words ;) Another gain is that the UK working day starts just as our Australian one ends, so the transition is quite smooth.

So for the next month or two, I'm going to be pushing my UK-Amazon links first, and then the US ones second, while naturally aiming for the UK-market.